Press

Press release elements

To keep in mind

  • 5 paragraphs at the most
  • Catchy title
  • Pas de jargon
  • Don’t forget your audience
  • Ask yourself : is it news worthy
  1. Date and place
  2. Intro: 3-4 lines
  3. Body: stats, backgrounds, quotes
  4. Contact info
  5. Ending -30-

Press kit elements

Focus on key elements

  • Company overview
  • Biographies of key players: no more than 3 paragraphs
  • FAQ
  • News releases:one or two most recent
  • Contacts
  • B-roll or photos etc..
  • Press release (choosing the right format, online only no paper?
  • Choose a folder with a card holder

Download the templates